Special Projects Coordinator
Polin Public Relations
Cathy Cruz has a ten year track record creating and executing marketing campaigns with companies such as American Express, Atlantis Paradise Island, and Rasmussen College.
At American Express, Cathy managed marketing programs with Latin America and the Caribbean. She coordinated the rollout of multi -channel campaigns aimed at increasing revenue, satisfaction and loyalty with various merchants. Additionally, she led the implementation of an online offer program in Puerto Rico, Bermuda, Aruba and the Bahamas.
Cathy created and executed a marketing campaign in Grand Cayman involving partnerships with merchants, advertising agencies, the Grand Cayman Tourism Board and Association along with local Airport and Port Authorities. This unique campaign exceeded expectations and paved the path for future rollouts in other markets.
Rasmussen College provided Cathy the opportunity to work within the world of education where she managed the marketing efforts for the both School of Business and the School of Education. Cathy led efforts working with cross functional teams to develop strategic plans using key traffic driving tactics such as print & display advertising, collateral, direct marketing, PR, social media, email marketing, PPC, and SEO.
A south Florida native, Cathy recently moved to Orlando from South Florida. Fluent in Spanish, she holds a B.S. degree in Marketing from Florida Atlantic University.